Prepared for Lights On (Pvt) Ltd · September 2026

Growth Infrastructure Proposal

Prepared for

Lights On (Pvt) Ltd
Nugegoda · 10+ years in lighting

Prepared by

Augmara (Pvt) Ltd
Build with Clarity.

Date

September 2026
Valid 60 days


01 Where you stand today

Your shop wins the street.

254 people rated it 4.8. This is about the buyers who never reach your door, because a search answered them first.

On Nawala Road and around it
Lighting shops within 8km
0 16 on Nawala Road itself, and 28 of the 60 with no website at all.
Where you rank among them
2nd by reviews. 4.8 from 254, claimed.

Yours is maintained and sends 584 readable words before any code runs.

Google Business Profile listings within 8km of 107 Nawala Road, 10 September 2026.

Websites linking to you

Against 108 on Galle Road and 56 up your own street. The 1 measure where you are behind. Backlinks index, 10 September 2026.


02 How many people are searching

369,120 a year, in Sri Lanka.

30,760 every month looking for a fitting you stock. Buying that attention would cost $54,368 a year.

The 8 biggest terms of the 1,448, a year each. Thicker means more people typing it. Google Ads Keyword Planner, Sri Lanka, 10 September 2026.
Searching in Sri Lanka, every year
0 for chandeliers, pendants, wall lights and lamps, across 1,448 terms.
What that would cost you in ads
$0 a year to buy these searches. Ranking for them costs nothing a click.

Searches multiplied by Google’s cost per click, $0.15. Method on the next page.


03 What they are searching for

They search by fitting.

And 2 of the fittings they search for hardest are the 2 you barely stock.

Searches a year, by fitting
All fittings369,120

1,448 terms grouped by fitting, first match wins. Ceiling lights are stocked with pendants and counted there. Google Ads Keyword Planner, Sri Lanka, 10 September 2026.

The 3 biggest groups are what your showroom is already built around.

The 2 that do not match

Outdoor and garden: 23,760 searches a year, 3 fittings stocked. Bathroom and mirror: 5,400 searches, 1 fitting.

Not a criticism. A measurement, and the cheapest thing here to act on.


Architects are not searching.

Your homepage leads with them. Search cannot reach them, so this deck argues the buyer it can reach.

2 buyers, measured separately
The homeowner
0 searches a year, across 1,448 terms.
The architect or designer
0 searches a year. 15 times smaller.

Both baskets, same pull, Sri Lanka, 10 September 2026. Most of the specifier basket is a homeowner anyway.

Architects do not find suppliers by searching. That trade runs on relationships and on your showroom.

So keep selling to them. A website cannot win that trade. It can win the other one.


04 Who Google answers with

Google answered. Not with you.

We asked what a buyer asks: chandelier price in sri lanka.

The shops that came back

What we saw on 10 September 2026, from Sri Lanka. A record of that day, not a ranking report. Position 4 is left out because we could not read it.

Google now writes its own answer above the results. Here it gave a price range and named where each figure came from.

You out-score the shops it quoted. MR Lighting 42, Negombo Sales Center 14, you 72. They were quoted for publishing a number. Your site has none to take.

Visibility score, out of 100 · 10 Sep

Google trust 80, AI readability 20. Augmara’s composite, not a Google metric.


05 Your catalogue

74 fittings. 0 prices.

Not showing a price is your decision and a defensible one. This is what it costs.

Fittings on the site, by category
All categories74

Read from the shop’s own product feed, 10 September 2026. On the products page, “Read more” is the only thing to click.

Fittings named by code
73/74 “Pendent light - 00070”. Nobody types 00070.
Fittings a machine can price
0 No price data, no product data, no shop data.

You quote per project, and a public price list would undercut you with the architects you supply. That is a real reason.

But a range is still an answer

The shops Google quoted have no price list either. They put a number next to a fitting. A range is enough.


06 What stands in the way

9 things, all fixable.

All measured from outside the shop. None of it unusual, none of it expensive.


What we could not check from outside.

A website is public, so we could measure it. The rest of the shop is not.

These are questions, not findings. They are what the 45 minutes is for.


07 What we would build

Growth infrastructure, not a website.

A buyer has to find you, see a price, be answered, and hear from you again.


No system works on its own.

Every step a buyer takes needs at least 2 of them working together.

You have the showroom and the reputation. These are the systems that carry them to a buyer who starts on a search. What we build first is what the meeting decides.

Build with Clarity.

Talk to us

info@augmara.com
We reply the same day

Call

+94 77 612 9379
Colombo, Sri Lanka

This proposal

Prepared September 2026
For Lights On (Pvt) Ltd

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